Rovi Subscriber Analytics

Attract and retain subscribers.


Rovi Subscriber Analytics

Subscriber Analytics enables service providers to attract and retain customers by identifying those who may churn off of, or have a propensity to add, products and services based on viewing behaviors and subscription information.

Leveraging a data warehouse uniquely designed to handle TV viewership data, reference data and clickstream events, the solution is able to process raw data from millions of set-top boxes, panels and third-party sources plus program and billing and/or CRM data.


A complement to Operator Insights, Subscriber Analytics combines data with historical attributes and determines relevant behavioral factors to learn and predict outcomes in order to understand and anticipate future behaviors relating to viewership, purchasing and billing patterns.


  • Gain timely, highly detailed subscriber information.
  • Improve the customer experience and profitability.
  • Access predictions and attributes directly through a business intelligence tool.
  • Identify and mitigate potential customer churn.
  • Leverage custom-built models for cable industry customer growth and retention.
  • Increase operational efficiency.
  • Enjoy a data-agnostic application that processes multiple datasets with ease.